Tote Ireland today established their ‘Live the Dream’ advertising, which will run for four months from April to July. The €50, 000 prize-fund will undoubtedly be awarded as a grand award of €40, 000 with €10, 000 in monthly awards throughout the four months.
The marketing centres on a Play-to-Win strategy whereby everytime a racegoer or Tote account owner plays a choose 6, Placepot, Jackpot, Trifecta or Exacta bet they could go into the ‘Live the Dream’ promotion.
Twenty-two brands are attracted randomly and Tote will operate a sweepstake on thetote.com Galway Plate on Wednesday July 30th 2014. The person which has been allocated the horse that continues on to win thetote.com Galway Plate are awarded €40, 000 money.
Racegoers can go into the draw on races by losing their wager slips making use of their name and telephone number written regarding the back, into entry boxes located in the Tote places. Tote account clients will have their particular wagers joined in to the draw instantly.
Tim Higgins, CEO of Tote Ireland stated: “Live the fantasy could be the biggest and greatest effort ever done by Tote. Customers will notice a modification of how the Tote brand name is represented within marketing products even as we you will need to modernise and evolve the brand name making it much more relevant and engaging. it is a fun way for our clients, both money and account, to activate with Tote and hopefully arrive at stay their particular fantasy.”
Mr. Higgins proceeded to say: “The promotion is curved off with a sweepstake on our biggest competition sponsorship of the season, thetote.com Galway Plate and strengthens our sponsorship of one of summertime racing schedule features.”
In regards to the Promotion
At the start of might, June and July a monthly draw needs place to select a hundred finalists from entries from the preceding thirty days. The final a hundred finalists are going to be plumped for one week ahead of the Galway Festival providing a grand total of 400 finalists. Each month one of the finalists will win the monthly money reward of €2, 500. The twenty two Sweepstake individuals will be plumped for from 400 finalists.
More info in regards to the Live the Dream advertising are found at
About Tote Ireland
Tote Ireland Limited is a completely possessed subsidiary of Horse Racing Ireland, with obligation the operation of a Totalisator in the 24 racecourses within the Republic of Ireland. Tote offer wagering into all Irish, British and South African racing also progressively more international battle meetings. All profits created by Tote Ireland are used for the improvement of Irish Horseracing.